The company has the largest distribution network, but not all advisors carry the brand name since many are independent. Her challenge has been to grow brand awareness. “We've been around for 170 years, which is really great – the stability and the strength – but we have a lot of really exciting visions for where we want to head to.”Īfter spending almost 20 years in the industry, Halloran was attracted to this brand for its strong reputation, market leadership, long history of growth, market leadership, and “a true commitment to what we believe in: financially protecting people.” “We really just want to make sure that people always know who we are, first and foremost, and where we're headed,” says Halloran. MassMutual’s chief marketing officer and head of marketing and brand Jennifer Halloran is on a mission to transform the legacy life insurance and financial services brand for the modern world.
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